This poster by Sam Mathews generated for the Intellectual Property (IP): Respecting Creativity Design Competition 2008. The work was also part of a Level 2 NCEA Visual Arts Design programme. The objective of the competition was to raise the awareness of IP and generate promotional material that can be used to further stimulate awareness and understanding. The competition was initiated by the Ministry of Education, the Ministry of Economic Development and the Copyright Council of New Zealand. The activity What’s yours is yours, What’s mine is mine is available at http://artsonline2.tki.org.nz/resource-exchange/view_resource.php?res=250 It provides three sample briefs for students to select from, each based on a campaign related to copyright or intellectual property issues.