This poster was designed by Leonie Etheridge for the Intellectual Property (IP): Respecting Creativity Design Competition 2008. The work also contributed to a Level 3 NCEA Visual Arts Design programme for Visual Arts 3.2 AS90516. The objective of the competition was to raise the awareness of IP and generate promotional material that could be used to further stimulate awareness and understanding. Information on this annual competition, initiated by the Ministry of Education, the Ministry of Economic Development and the Copyright Council of New Zealand