Use and, where necessary, modify or augment existing communication channels.
In order for the cluster to proceed successfully it must be underpinned by a common understanding and robust communication processes to ensure all members are actively involved in, at their level of the collaborative network. The communication processes established in the planning stage should be working well and it is useful to check and modify these channels. This will include a cluster website or portal for the collection and dissemination of information relating to cluster activities; this will form the first point of contact for all interested parties.