Virtual Learning Network

Focus

Ensure regular, effective communication with stakeholders

Explanation

Communication structures previously established are further developed, maintained, and effectively used by all members of the LCO. There should be a clear understanding of how and when to use the various communication methods adopted, and expectations that communications should be regular, relevant, and effective amongst the group. It is important to connect with other LCOs and similar developing groups, especially those already well established in the VLN community, as they have been through similar processes and are well positioned to give support and guidance.

The leadership group, identified in the scoping stage, should nominate a spokesperson to ensure consistent information is available to all and to manage external communications with other groups (such as the Ministry of Education, the VLN, other LCO and community groups). Professional development for the leadership group which enables them to discuss, utilize and model online communication skills is important, to not only enable streamlined communications within the group, but to lead by example to other members of the LCO. It is important to phase in the development and use of new communication tools over a period of time to ensure that LCO members have time to learn to use them effectively and do not get overwhelmed with too many new technologies at once.

The development of a timeline for the introduction and integration of communication structures will support this, beginning with familiar technologies such as listserv email communication and websites, and moving towards a range of other online communication and collaborative tools e.g. Adobe Connect, Elgg, Google Docs, as best suits the purposes of the group. As it is likely that a range of tools will be used as the LCO develops it is important to establish one main point of online contact such as an LCO website portal that will have links and support for this.

Action

• Nominate an LCO communications spokesperson.
• Plan for professional development in the use of online tools.
• Establish a timeline for the introduction of online communication tools.
• Liaise with other LCO and elearning advisors/consultants for support.
• Establish an online portal website.

Supporting Resources

Communicating with Stakeholders: An Example from FarNet

The use of high quality promotional material can be quite useful in communicating the vision, the goals and the operation of an e-learning clusters. Below is an example of a brochure use by the FarNet cluster.

The brochure simply explains what FarNet is, how it operates, what it has to offer its member schools, the specific courses that are being offered and a list of member schools. A brochure like this one can be a useful tool for the cluster to provide information to its member schools, along with prospective schools. Member schools can also use this brouchure with parents/guardians and students who may be interested in taking course through the FarNet program.

In addition to these kinds of brochures, another artifact that is produced by FarNet are student information stickers (see image below).

Within the VLN environment, the student is as much of a stakeholder as any of the other groups involved in an e-learning cluster. The creation of simple materials, such as this sticker which can be stuck to a students' book or binder, can provide a wealth of information for the student that the student themselves would see as critical information to have. With the ease of desktop publishing, the ability to produce many of these materials is within the reach of the leadership of any e-learning cluster.