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Global echo from school's tiny tweet

http://www.edgazette.govt.nz/Articles/Article.aspx?ArticleId=8376

Great example here of how a school community used technology to extend the reach of its message.

"...The learning curve was swift and steep for Uruti and its children. They were living the video and its promotion through a combination of personal contact, press releases and social media. They were included on various corporate and local government intranets. They discovered Twitter. Neither the children nor their community knew what a ‘tweet’ was before this project. They analysed their results and worked out how many ‘hits’ were needed on their video to win the competition.

The children, staff and parents have also learnt important lessons about online safety in a meaningful, real life context, and this has given us valuable material that the children will always have a connection to,” Pauline said. “They will remember this all their lives..." [Read full article on Education Gazette, 20 June 2011]